New album “Lover” by Taylor Swift comes out Friday.
“The anticipation of this album is extraordinary, with pre-sales quickly approaching one million copies globally,” Monte Lipman, founder and chairman of Republic Records.
Swift’s previous album, 2017’s “Reputation,” was the last album to sell a million copies in the U.S. in its opening week, and all eyes are on “Lover” — her first release since signing with Republic — to reveal whether that’s still an attainable goal this late into the streaming era. The international pre-release tally suggests that it might well be.
“Reputation,” her final Big Machine release, has sold more than 2.2 million copies in America since it came out 21 months ago. The album before it, the five-year-old “1989,” stands at 6.2 million in U.S. sales.
While downward trends for album sales in general make Swift’s first-week tallies hard to predict, the singer has only been trending upward as a touring artist. Her Reputation Stadium Tour broke the record for an American tour gross with $266 million in receipts.
Swift has released four new songs in the run-up to “Lover” — “Me!,” “You Need to Calm Down,” “The Archer” and the title track.